The golden rules to scoring epoch victories!
By Emily Skyle
I’m that girl, you know, the one that gets downright giddy when they get an amazing deal on clothes. If I get a compliment on my favorite maxi dress, my auto-response is “Thanks! I got it for $11!” and then I bask in the memory of my glorious shopping victory. Yet, with all my years of shopping sales, I had never really ventured into the world of new-to-me clothing. To me, “used” clothing meant ill-fitted, hand-me-down mom jeans that smelled like our weird neighbor, Hazel. That all changed 15 years ago, when my friend Bree taught me the golden rules of shopping vintage and it resulted in some pristine Jimmy Choo heels for $89! (Cue the angels singing!)
In honor of paying it forward, I’m sharing my own golden rules with you, and my treasured list of the region’s best boutiques for amazing vintage finds.
1 Rule One:
Let someone do the initial work for you. Yes, you can shop online, hit up estate sales and spend hours at a general thrift store hunting for irresistible sales on potentially not-so-stellar clothing, but you don’t have to. Vintage boutiques are owned by people with a huge passion for what they do. They spend their time hunting down amazing pieces so you can spend your time looking fabulous in their clothes!
2 Rule Two:
Look for an owner or employee with a sense of style you love. Does the window display excite you? Do their Instagram pictures leave you dreaming? Perfect! Finding someone with a similar taste in clothes is like having a personal shopper. For instance, love spoiling yourself with designer brands? Then you’ll love Labels Consignment Boutique in Reno, it’s like walking into a baroness’s 3,000-square-foot closet. Big fan of 1970s Western denim, Members Only jackets and obscure Rockabilly pieces? Head to Golden Jackal in Midtown for some killer items. A few blocks away, make sure to stop at Junkee Clothing Exchange, their award-winning location is a mecca of vintage goodness. labelsreno.com; golden-jackal.myshopify.com; junkeeclothingexchange.com
3 Rule Three:
Shop with an open mind. When it comes to fit, don’t give up too easily. That fabulous ‘50s shift dress that’s a touch too long can be saved with a quick trip to a seamstress. Think you can’t pull off the latest ‘80s revival? Tackle the trend by incorporating one neon tank and side ponytail at a time. Addicted to your favorite little black dress, but want to add some vintage flair to it? Grab a fierce piece of costume jewelry. My favorite place for accessories is Hudson Vintage, located in Reno’s Riverwalk district, while you’re there check out their highly curated collection of clothing too. Perhaps you’d be more inclined to shop vintage if you were shopping for a cause? If so, head to Carson City and check out Classy Seconds, where 100 percent of the proceeds benefit the local domestic violence shelter program. hudsonvintage.us; facebook.com/classy.seconds
Embracing the vintage world is an amazing way to build an incredible wardrobe, without making your wallet shed a tear. So, head to one of Reno/Tahoe’s amazing boutiques and find a vintage value that will make your heart flutter and bank account rejoice!