Lake Tahoe AleWorX offers brew and more celebrating Lake Tahoe. By Jen Peng. Even as a child, Luca Genasci had big ideas. A Tahoe native, Genasci always knew his future was here. He was searching for the next big idea when it hit him. “There’s no Lake Tahoe brand of craft beer. I wanted to create the Lake Tahoe brand of craft beer,” explains the founder of Lake Tahoe AleWorX.