Get trendy with local brands and shops celebrating all things headwear.
By Ashley Polan
Hats are everywhere. Look around, I bet you see someone rocking some headwear right now. Or, maybe you have one on! Hats are a great way to express yourself and show off your favorite team, a place you’ve visited or where you’re from.
Speaking of wearing a hat with your hometown, Reno/Tahoe residents are always proud to display where they’re from! Which is why branded hat companies have been popping up all over the Sierra. And why wouldn’t they? With an average of 251 days of sunshine, we LOVE our hats!
If you’re from this area or have spent some time here, I’m sure you’ve spotted those rad hats with the truck on the front. These colorful trucker hats are known as bigtruck®. Not only do they have endless colors and designs inspired by California mountain life, they also work with brands and companies around the globe to create cobranded hats featuring both brands’ logos, colorways and designs. Between my husband and I, we have at least five different styles of these hats lying around … From purchasing our own to being handed one with a company’s logo, we love to rock them! If you’re shopping in Truckee, stop by their office and grab a hat or design your own bigtruck® hat by picking from an assortment of patches, hat styles and thread colors. bigtruck.com
Hats are a great way to express yourself
Ah yes, mountain life is indeed the best life. You’ll likely start to notice a theme here! Which brings me to another favorite, Tahoe Nevada Love. This company was started by two Nevadans with a mission to “inspire Nevada locals to be as excited and anxious about their adventurous passion to protect and enjoy Lake Tahoe.” Their classic hat style includes the outline of Lake Tahoe with a heart inside, but they also have many other awesome designs with Nevada-focused phrases — Battle Born, Home Grown, High Fives & Mountain Vibes, and more! tahoenevadalove.com
Another brand inspired by Lake Tahoe and its pristine waters is TahoeMade. This local company focuses on everything Tahoe. I’ve personally been loving the corduroy hat designs they have out right not with the “Tahoe, Made in Calif” printed in style. They have plenty of awesome Tahoe-inspired designs to choose from for both visitors and Tahoe natives. You should also check out their sister brand, Deso Supply Company for a lot of rad hats. tahoemadeattire.com; desosupply.com
Up next, another brand sharing their love and passion for Tahoe, Tahoe Heartbeat. Designer Parker Alexander created a distinctive style of hat by incorporating the outline of Lake Tahoe in the center of an EKG line. Other than their logo, they find it fun to experiment with different materials, patterns, colors, etc. They have a passion for what they do, and it shows in their product! A must-see design for sure. tahoeheartbeat.com
It’s no doubt we love Tahoe around here, but with this next company I’m going to bring you to the Biggest Little City. Introducing, Reno eNVy where they’ve embodied the phrase “Home Means Nevada.” Their styles are Nevada focused featuring hats with the state outline, these guys bleed silver and blue. They have much more than hats. If you’re looking for a souvenir or you’re a local wanting to rep your state, check out their location in Reno’s Riverwalk District. homemeansnevada.com
In addition to some amazing local brands, there are several local shops carrying the brands I’ve mentioned above as well as other hat fashions. Shopping in Reno? Check out Nomad Boutique, SierraBelle and Sittie and Sage. They are all located within walking distance of each other in Midtown. These shops are for the ladies and carry a number of fashion-forward styles for the shopaholic inside all of us. nomadboutique.com; shopsierrabelle.com; sittieandsage.com
If that’s not enough, head up to Truckee and stroll along the streets downtown where you’ll find many great shops including a second Nomad Boutique location, Dressed Boutique, California 89, Tahoe University and more. facebook@dressedboutiqueCA; california89.com; tahoe-university.com
Visiting South Lake Tahoe? You won’t want to miss a chance to stroll the Village Shopping Center! Some of my favorites in the area include Savvy Lake Tahoe, Sealed with a Kiss and Malena Boutique. If those shops aren’t up your alley, there are plenty more to choose from in South Lake. savvylaketahoe.com; shopswak.com; malenaboutique.com
Happy hat shopping!