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Reno / Tahoe

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Fayth Ross Executive Director of Urban Roots
Star Navigator Fayth Ross

Star Navigator Fayth Ross
By Natasha Bourlin
When she saw her eldest son, a super-finicky eater attending an Urban Roots farm camp, pluck kale from the ground, eat it, then suggest the family have it for dinner, a passion — not just incredulity — ignited for the organization within Fayth Ross.

Star Navigator Chuck Shapiro
Star Navigator Chuck Shapiro

Star Navigator Chuck Shapiro Owner of Wildriver Grille
By Natasha Bourlin
The pandemic’s impact is widespread, but the arts, animal-based nonprofits and children’s causes have been especially hard hit.
So, Chuck Shapiro of Wild River Grille took them all on using restaurant proceeds.
Not that restaurants haven’t been heavily affected as well. However, Wild River Grille, celebrating its 14th anniversary in June 2021, has been “super crazy busy” since reopening its doors in May, Shapiro says.

Enjoying a daytime date / photo by ©MarcelloRostagni2020
Date Away in Carson Valley and Lake Tahoe

Enjoy romantic outings around the Sierra By Heidi Bethel The Carson Valley and Lake Tahoe…

Colin West Founder of Clean Up The Lake
The Great Pandemic Pivot

Extraordinary people conquering extraordinary times.
By Natasha Bourlin
Many people and businesses have suffered during the pandemic, but many others have strived toward new goals while positively affecting others. In the midst of the COVID-19 crisis, stories abound of organizations that have pivoted as gracefully as a ballet dancer towards new ways to serve their community, and even save their businesses. Inspiring people instilling new tactics relevant to the times to pursue their goals. Like these four forward-thinking folks.

Sierra Safely
Kids Day on the Sierra Safely Trail

By Heidi Bethel 
If your children are anything like my two, you could say we’ve started going a bit stir crazy with all the at-home togetherness. My mom brain is about spent coming up with special projects and creative snack options. Sometimes, all that’s needed is a change of scenery to inject some enthusiasm into those sweet little faces. And, I know the absolutely perfect places, no matter their ages … Get ready to spend a great day or two exploring the Sierra Safely Trail where you can get some safe adventuring with the kiddos in at Carson Valley and Lake Tahoe.

Light Up the South Shore
Holiday Lights Trail Map Provides a Safe, Festive Activity

Community invited to travel the map and vote for the People’s Choice Award
December 8, 2020 (South Lake Tahoe, Calif./Nev.) – Local businesses and residents are LIGHTING up the town for the Light Up the South Shore Holiday Contest and bringing much-needed cheer with their festive light displays. The community is invited to travel the Holiday Light Trail Map for a fun and safe activity to enjoy some holiday spirit!

Sierra Safely Carson Valley and Lake Tahoe
Go Back in Time in Carson Valley and Lake Tahoe

(The following Article is written for when we CAN travel again and inspirational purposes. Plan…

Sierra Safely
TRAVEL SAFELY, ADVENTURE GREATLY

Mask up, physically distance and enjoy the area like a local

– Carson Valley and South Lake Tahoe collaboratively are welcoming visitors to the region with a travel safely, adventure greatly message. Under the cooperative marketing umbrella of the #SierraSafely campaign, the goal of the program is focused on tourism recovery for Douglas County while restoring confidence among visitors and locals in the region.

On the Incline Trail
WORLD’S MOST BEAUTIFUL TRAIL

Riding or walking the Tahoe East Shore Trail is a majestic experience!
 By Heidi Bethel 

If Tahoe can claim “America’s Most Beautiful Bike Ride,” the annual bicycle event around the Lake, then surely the recently completed Tahoe East Shore Trail, from Incline Village to Sand Harbor is “The World’s Most Beautiful Trail.” Opened in 2019, this spectacular path, available to both bikes and walkers, offers breathtaking views of Lake Tahoe, and is an unforgettable experience for visitors and locals alike.

Foresthill Bridge
Placer County is Open for Responsible Leisure Travel this Fall

Find your open, outdoor haven in Northern California
Placer County, Calif. (September 2020) — Placer County, a 1,400-square-mile destination in Northern California, is inviting responsible leisure travelers in accordance with the California Department of Public Health and the Center for Disease Control and Prevention. Travelers are now permitted to safely enjoy the diverse geography encompassing a range of cities from Olympic Valley to Foresthill, and Auburn to Roseville this fall.